BackCoinplay Brand Book
A brand book for Coinplay, a cryptocurrency-based betting and online casino platform. The identity combines a coin and play symbol with purple, white and dark backgrounds, creating a more restrained alternative to the crowded, highly colourful visuals common in the category.
- Client:
- Coinplay
- Industry:
- Cryptocurrency & iGaming
- Format:
- Digital Brand Book
- Deliverables:
- Logo construction and variations, clear-space rules, colour palette, typography, UI colours, patterns and brand applications.
- Goal:
- Create a distinctive identity that connects cryptocurrency with gaming.
- Result:
- A documented visual system linking the platform’s interface with its advertising and branded materials.